Gillette shared a new ad on Facebook with the caption “Whenever, wherever, however it happens”, where a father is seen tenderly teaching his transgender son how to shave.
The ad says quote, “Now don’t be scared, shaving is about being confident.”
In the spot, a Toronto based artist shares his experience as a transgender man.
The ad says, quote, “I always knew I was different, I didn’t know there was a term for the kind of man that I was. I went into my transition just wanting to be happy.”
According to CNN the spot has been celebrated by many, as a meaningful gesture of inclusiveness, casting a positive light on a transgender man experiencing family support.